We specialise in the management of innovation and technology commercialisation. We believe that sustainable businesses are built around good design and development practises.

Commercialization defines the whole process of introducing a new product or service, into the market. It is not to be confused with ongoing sales, marketing and product development. Too often businesses find themselves struggling to take their proposition from concept and first tentative sale, and cross the chasm to achieve real traction in the market. Often this occurs, because they have not fully thought out their proposition, planned carefully for the road ahead, or raised sufficient funding to build a viable and scalable business. 

Marketing is actually about getting the product proposition right. Understanding why your product, or service, fulfils a need, or solves a problem is essential before you can define the right business model. Then you must articulate that to your target audience. We help business take a 360 degree look at their proposition, and articulate exactly what it means for their target customers, stakeholders, investors, and even partners. We work with our clients closely to gain a deep enough understanding of the product, and of the intended customers.

Sales drive the bottom line of every business. But with a new business or product idea, getting that first sale over the line, is usually the difference between success or failure. For a start-up it can be even more critical. Proof of customer need is essential before you go for funding. Getting the business model right, identifying key partners in the supply chain is essential. Getting your first customers over the line and committing to large and significant orders is never easy, but we are there to help you through that process.